Business & Money | Thursday 8 September, 2016 11:07 am |

Vuclip, a PCCW Media company and the leading premium video-on-demand service for emerging markets, is pleased to announce the appointment of Sherif Dahan as Regional Director for the Middle East and North Africa (MENA) region. This move comes ahead of the anticipated launch of Viu, Vuclip’s new video-streaming service, in the region. 

 

In his new role, Sherif will oversee the operations and strategic direction for the new service in the region. With more than nineteen years of experience in the digital media and solutions industry, he will be responsible for driving consumer adoption, engagement and monetization for the Viu brand in the region through strategic partnerships, service innovation and consumer insights. Prior to joining Vuclip, Sherif was instrumental in establishing the first digital gamification agency in the Middle East and Africa region. He was also the Managing Director for MSN Arabia for the Middle East and North Africa, and helmed the Arabian Gulf operations for LINKdotNET. 

 

“Vuclip has been pioneering mobile video on demand service in the region over the last eight years and the millions of youth who enjoy the service daily in this region are a testament to that. Following the successful launch of Viu, our premium OTT service, in Hong Kong, Singapore, Malaysia, India and Indonesia, we look forward to entertaining consumers in this region with this premium service,” said Arun Prakash, President & COO of Vuclip. “The foundation pillars of Viu are to deliver amazing content to consumers in a personalized way with the use of deep data analytics, an elegant viewing experience through patented technology and a trusted partner ecosystem delivering compelling mutual value. We are pleased to welcome Sherif to the Vuclip team and are confident that with his wealth of experience and proven record of leadership in the industry, Viu will become the go-to platform for entertainment for consumers in the region.”

 

“I am very excited to join Vuclip with its mission to entertain a billion people in emerging markets,” said Sherif. “With this region riding a wave of unprecedented connectivity and mobility, especially in the realm of video, I look forward to playing a role in enhancing the on-demand entertainment experience for viewers in the region and introducing them to a unique platform tailored to the needs of a new generation of users.”