Tourism & Hospitality | Monday 19 February, 2018 7:29 am |

United Arab Emirates’ (UAE) quest to become a healthier nation got a much needed boost after India Gate - the world’s largest miller of rice announced the launch of three healthy food products as it seeks to further expand its product portfolio in the regional health food segment in the Middle East.

The three products – sprouted brown rice, chia, and flax seed, officially launched at Gulfood expo today, come hot on the heels of the brand’s debut into the UAE food market and its introduction of quinoa in the region.

India Gate’s spokesperson termed the introduction of these new products into the region’s health food category as timely and driven by renewed interest by consumers to live healthier lifestyles.

“Since we launched India Gate quinoa in the UAE, we’ve noted a significant rise in the demand for healthier food products. And as part of our commitment to offer products that satisfy the evolving consumer demands, these new products will go a long way in transforming the region’s health food market and further boost UAE’s vision of becoming a healthier nation.” said Priyanka Mittal, director KBRL Limited.

Current trends indicate that the region’s market for health and wellness foodstuffs continues to grow steadily as consumers continuously change their eating habits purchase more organic food products. In 2015, the sales of health and wellness food products in UAE amounted to about AED4 billion.

This, according to Priyanka, has been fueled mainly by rising awareness levels among consumers on the benefits of healthy food as well as increased media and stakeholder support on health issues.

India Gate Sprouted Brown Rice, which is 100 percent whole grain with goodness of dietary fiber is also a rich source of protein and vitamins responsible for the normal functioning of the heart immune system and minerals such as magnesium, which contributes to normal functioning of the nervous system.

The Sprouted brown rice, is also best suited for people with diabetes. It’s an excellent source of Gamma Amino Butyric Acid (GABA), whose health benefits includes obesity prevention, stress reduction, and helps lower blood pressure among others.

The India Gate Chia seed is the ultimate super food containing protein, fiber minerals such as phosphorus and potassium, and also trace elements such as manganese and selenium.

It is also a natural source of essential fatty acids, excellent source of calcium and dietary fiber as well as fiber and protein, which are essential in the development of muscle mass.

India Gate Flax seed is a nutrient dense super-seed with nutty flavor with a delightful crunch. It is a combination of wholesomeness and taste, which can be added in any meal.

The new products will be available across the GCC in the coming months at all leading supermarkets