Business & Money | Thursday 21 June, 2018 3:51 pm |

UAE based, Global Food Industries (GFI), a major proponent of a culture of innovation, has stirred up the heat on the AED600 million frozen food market with their healthy farm range of products. Based on in-house innovation capabilities, the company introduced the first-ever healthy chicken burgers and nuggets under the ‘Healthy Farm’ range. Products under this range are available in supermarkets across the GCC region.The company was also presented with the UAE Innovation Award.

“Our estimates suggest that the present value of the UAE retail frozen food market is AED600 million. We aim to reach 1,000,000 consumers within the first year of launch, to provide them an opportunity to lead a healthier and balanced lifestyle. The market had reached the maturity stage, and this was the time when innovation had to play a major role to propel the industry further. With the new range of products, we aim to not just include the health-conscious eaters to our potential consumer base, but advocate them to lead a healthier lifestyle,” stated Jacek Plewa,General Manager at GFI.

 

Produced in the UAE, the company's 'Chicken Quinoa & Kale Burgers' and ‘Super Chicken Quinoa & Kale Nuggets’ offer eight times less fat, 60% less calories, 30% more protein and six times more calcium as compared to the other chicken burger patties and nuggets available in the market today.

With innovation at its core, all products are 100 per cent natural and in addition to the above mentioned, contain 90 per cent more fiber, 40 per cent less sodium, 40 per cent less carbohydrates. With no preservatives, monosodium glutamate (MSG), trans fat, sugars, food fillers, food colouring, mechanically deboned meat (MDM) or gluten, which is in line with the brand’s philosophy, ‘Nothing to hide the choice is yours’.

“The new range products are highly nutritious and made from a healthy blend of boneless halal chicken breast, red quinoa, kale, and seven other mixed vegetables. Healthy Farm offers a wide range of affordable super-food based frozen foods in an effort to promote happinessand social responsibility to our communities to facilitate a balanced lifestyle.Especially, at a time when obesity, diabetes and cardiovascular diseases are on the rise in the region,” added Plewa.

“Our first main task would involve educating our distributors, wholesalers, retailers and ultimately consumers about the product, the healthier ingredients. Our objective would be to raise awareness about the Healthy Farm brand, and the innovative unique products, the likes of which are never before seen in the market,” added Plewa.

 

                                                                                                                                                                                                                        

 

Additionally, the company has unveiled the latest line of ‘Aqua Kale 7 Portions’, offering health-conscious consumers with a convenient way to enjoy the health benefits of kale found in juices, smoothies, salads and other products.  

 

“Healthy Farm is much more than a healthier food brand; we are the advocates for a healthier lifestyle. ‘Nothing to hide, the choice is yours’ epitomizes Healthy Farm’s philosophy of offering delicious, naturally healthy products, which directly communicates the benefits in the most transparent and honest way and thus empowering consumers into making the right choice. There will definitely be more products and also categories that will be introduced in the Health Farm brand as we strive to follow our long term strategic goal to offer innovative, quality focused and trusted choices for the consumers in line with their health and wellness”concluded Plewa.