Monday, February 19, 2018
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Eye of Riyadh
Beauty & Style | Tuesday 13 February, 2018 2:47 pm |

The Journey of a Max Fashion Piece

Taking a fashion piece from inception to the store is a journey filled with meticulous planning and execution. When quality is a priority, a simple cotton T-shirt travels a long way inside the fashion supply chain before it ends up in your wardrobe. Max Fashion, the largest and most trusted value fashion brand in the region, reveals the roadmap for its products from the design concept to you. 


It all starts with the product design conceptualization and finding the right theme. After substantial research on the forthcoming trends in terms of colors, fabrics and silhouettes, the designer sets out a theme, which is then translated into a mood board.


When the products enter the sampling stage, the quality department along with the buying & sourcing teams work in collaboration to review and approve garment fitting, workmanship, construction, fabric, trims, print, embroidery and all other production details.


The quality department plays a crucial role in every stage of the production at Max. Its function starts with the receipt of the fabric and assessment of the quality of raw materials, and it continues throughout the cutting, fusing and sewing process. 


Quality is extremely important for us. It is our inherent commitment, to our customers. Over the years Max has progressed a long way in terms of improving our products, quality standards, and supply chain management. On an average, we manufacture over 70.000 styles and 100 million fashion pieces per year and we strive to achieve the highest standard of quality for each and every product. In 2018 product quality, along with responsible business conduct and sustainability will continue to be our top priorities,” said Ramanathan Hariharan, CEO of Max Fashion & Director of Landmark Group.


“We take pride to say that we are the leaders in the value fashion retail in Middle East and India and this is also a great testimony of product quality. A great product is just not about the aesthetics and design but also about high functionality & durability.   Good quality always passes the test of time & usage. There is a great amount of passion as well as superior effort & cohesive team-work that goes into our work,” he added.


To make the evaluation process even more precise, sometimes third-party inspections are necessary. Third party inspections are made by independent global licensed companies to ensure that all the products meets or exceeds Max quality requirements and the manufacturing process itself meets the international standards in terms of quality and environmental management.


Once the production samples are approved and the quality & performance tests have been passed by the third-party testing companies, the products are ready to leave the factory and to make their way to the warehouses marking the end of a fashion piece journey from conception, to factory, to our stores and then eventually finds a special spot in your closet. The moment when you buy that great Max t-shirt, is the successful fulfillment of great team effort of Max apparel design and development team and our vendors and supply chain partners as a team. After-all at Max, we have a strong passion for fashion. 

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