Tourism & Hospitality | Sunday 17 July, 2016 10:05 am |

 The first ever Snow City in the Kingdom was inaugurated by the governor of Riyadh, HRH Prince Faisal bin Bandar on July 13, 2016 at Al Othaim Mall Rabwa in Riyadh. During the inauguration event, Snow City showcased the variety of family focused activities and entertainment that will entice visitors to this new tourism destination. Snow City was introduced by Al Othaim Leisure & Tourism Company at Al Othaim Mall Rabwa, Riyadh, in the presence of Mr. Fahd bin Abdullah Al Othaim, Deputy Chairman of the Board – Al Othaim Holding; Mr. Saleh bin Abdullah Al Othaim, Vice President – Al Othaim Leisure & Tourism Company; the French Ambassador, in addition to a number of top ranking officials, business leaders from the Kingdom and the Gulf region, and members of the press.

Mr. Fahd bin Abdullah Al Othaim commented on the occasion thanking HRH Prince Faisal bin Bandar in leading the inauguration ceremony of this major touristic attraction that supports the direction of the wise governance of the custodian of the two holy mosques, King Salman bin AbdulAziz Al Saud, which aims to boost and develop internal tourism. This renders it an attractive and lucrative industry that contributes to the Kingdom’s economic diversification plans in order to propel the national economy and create new jobs for Saudi nationals.

Mr. Fahd bin Abdullah Al Othaim also stated that Al Othaim Leisure & Tourism company is thrilled to launch Snow City - the first comprehensive snow attraction in the Kingdom. This exciting new tourism destination is a demonstration of the company’s commitment to offering visitors and consumers the best in family entertainment that is comparable to indoor theme park venues in the region and the world. He added: “We look forward to welcoming visitors to experience an array of activities and have incredible adventures in a realistic snowy environment.”

Snow City has been constructed on a 5000sqm area with a cost of around 100 million Riyals and with an hourly capacity of 350 people. It is also host to various entertainment activities offered to visitors, including 12 different activities such as a panoramic suspension bridge, ice bumper cars, sledge and ski zone, rope courses, climbing wall, snowmobiles, and many others.

Additionally, Snow City provides exceptional offers and diverse entertaining events, which combine the beauty of the city and the quality of the services available for men and women, allowing them to have the most memorable experiences. The city’s mascot ‘Thaluj’ the snowman, and the penguin ‘Batriqo”, will welcome and engage visitors all day long. The Snow City is an exciting touristic attraction that offers a unique real snow experience for children and their parents alike at affordable prices. 

The Snow City at Al Othaim Mall Rabwa represents a vast leap for the tourism industry in the Kingdom. It offers brilliant innovations and stylishly designed ice huts that feature breathtaking views and bright colors, offering more comfort and pleasure to all visitors. Moreover, an events and celebration venue has been designated at the site, including a series of popular restaurants to satisfy all tastes.

Al Othaim Leisure and Tourism Company specializes in the planning, operation and management of attractive touristic projects and innovative entertainment attractions. A pioneer in the industry, the company has also completed a range of other entertainment projects located in major cities across the Kingdom and other Arab countries, including Saffori Land, Faby Land, My Town, Action Zone, Slash Water Park, and Extreme Zone.