Beauty & Style | Thursday 17 May, 2018 12:53 pm |

Saudi Jawahir Trading Company is delighted to announce the opening of De Beers new store at Centria Mall in Riyadh, the brand’s first location in Saudi Arabia.

“We are delighted to unveil our first store in Saudi Arabia with our partner Saudi Jawahir Trading Company. We have designed this store to fully express our brand’s uniqueness and convey our 130 years of diamond mastery. Through this beautiful space, dedicated to our craft, we invite our clients to explore our diamond jewellery creations through an intimate and personal experience where expertise meets emotion.”

explains François Delage, CEO De Beers Diamond Jewellers.

 

 

De Beers Diamond Jewellers, Riyadh 

Located on the Ground Floor of Centria Mall, this new store reflects the heritage of De Beers and showcases a varied array of its timeless jewellery creations in an atmosphere of welcoming elegance and warmth. Every aspect of the store has been carefully considered and tailored to guide the jewellery devotee around our unique High Jewellery pieces, our iconic collections, including the Talisman and the Enchanted Lotus, and our wondrous Bridal diamond creations.

At De Beers, we are proud to offer peerlessly beautiful diamond jewellery. Our experts at the De Beers Institute of Diamonds select each diamond individually and choose only those with perfect facet angles and alignment. Our selection standards go above and beyond the Four Cs.  When purchasing a round brilliant diamond at De Beers, customers are invited to peer into the heart of their diamond for themselves with the De Beers Iris. Exposing the diamond to light, this in-store demonstrator allows you to visualise the perfect light reflection and discover exactly why your diamond is incomparably beautiful.