Beauty & Style | Tuesday 17 October, 2017 10:17 am |

The Saudi community is eagerly looking forward for the anticipated major event in Riyadh and Jeddah, as the two cities are preparing to host the 4th Saudi Health and Beauty Show 2017. This event represents a platform for professionals and experts in the world of health and beauty on local and international levels.

 

Following the massive success of the Saudi Health and Beauty show for three consecutive years in Jeddah, the fourth edition of the show will be launched in Jeddah on December 3-5, 2017, under the patronage of Her Highness Princess Basma bent Saud bin Abdul Aziz Al Saud. For the first time in its journey, the Show will land on November 27-29, 2017 in Riyadh under the patronage of His Highness Prince Sultan Bin Saud Bin Mohamed Al Saud, offering residents and visitors a chance to experience this major event. Saudi Health and Beauty Show is among the most anticipated events as it brings the biggest local and international companies under one roof to showcase their latest products, solutions and technologies. The products and services offered will meet the aspiration of specialists, B2B sector and health and beauty enthusiasts among its wide audience sector who await this yearly exhibition.

 

Commenting on holding the two shows, Mrs. Haya Sunaidi, CEO of Sunaidi Expo voiced her excitement over the approaching launch of Saudi Health and Beauty Show 2017 in its 4th edition in Jeddah and 1st edition in Riyadh. She said: "We at Sunaidi Expo are working hard to achieve the goal behind holding international exhibitions, which is attracting foreign companies to the Saudi market that is witnessing the highest growth rates in the region. The Saudi market represents a meeting place for international and local specialized companies and customers seeking everything that is new and that suits their tastes and meet their needs."

 

More than 180 local and international specialized companies will participate in the two shows, which will constitute an exceptional opportunity for showcasing their unique products and innovations. It will also feature leading events as well as training and development programs for visitors who want to take part in a unique experience with the help of specialists. These specialists include International hair specialist Ahmed Suleiman who will attend to share his unique experience and showcase the innovative AS hair treatment products, which will be launched for the first time in Saudi Arabia during the two shows.

 

The Show Manager, Manna Al -Jabarti, highlighted the importance of the events accompanying the show, saying "Since its launch in 2009, Sunaidi Expo has organized events and activities that serve both the exhibitor and visitor categories, the most important of which are business networking and matchmaking activations. The program will witness the participation of senior distributors, manufacturers and investors working in the field of health and beauty. In addition, the event will host live shows for sponsors who will showcase cutting edge products in the world of hair and skin care.

 

Mr. Rony Al Haddad, Group Exhibition Director at the company, discussed the remarkable contribution of international companies this year, saying: "The shows are becoming increasingly more important because of the local and international participation. This year's Shows include participations from more than 21 countries and more than 300 brands. We are joined for the first time by exhibitors from South Africa, Brazil, and Greece, in addition to participations from America, Britain, Switzerland, Poland, South Korea, China, Pakistan and Turkey. The show is also welcoming participations from Gulf and Arab companies such as the UAE, Bahrain, Kuwait, Egypt, and Jordan."

 

He also noted that the two shows in Riyadh and Jeddah complement each other due to the unique harmony they realized with the participating companies. He concluded by stressing that Riyadh is a promising market, hence was the need for holding the 1st edition of the Health and Beauty show in the city of Riyadh.

 

Official sponsors will be participating in the show with exceptional events and activities on the highest level. AS Hair Care Experts will participate for the first time with a big and special activation showcasing the latest innovations and techniques for the treatment of hair problems, including the gold water and caviar mask for hair. The company is also showcasing its most prominent solution: AS PRP Effect, the alternative and revolutionary treatment for the revitalization of stem cells as an alternative for plasma injection, which is being introduced for the first time by AS in Saudi Arabia. Al Suwaidi Trading Company, which aims to develop and motivate local staff, will have a special participation in the shows for the second time in a row with the innovative hair treatment Protein Therapy. It is worth mentioning that Suwaidi Trading is the exclusive distributor in Saudi Arabia.

 

The Saudi Health and Beauty Show is gaining a more prestigious position within the beauty industry, especially in the Saudi market. It has become the focus of major companies that are preparing early each year to participate in it in order to reach the widest client base.