Technology & IT | Tuesday 7 March, 2017 1:00 pm |

today unveiled a number of its novel digital appliances including its revolutionary FlexWash™ laundry system and its award-winning Wind-Free™ wall-mounted air conditioner at MENA Forum in Singapore. The new FlexWash™ is a versatile washing machine designed to offer two washers in one system, giving consumers more choices to do laundry the way they want, in all types of situations. Incorporating a range of core Samsung laundry technologies. On the other hand, the AR9500M Wind-Free™ is a wall-mounted air conditioner which has integrated Samsung’s exclusive Wind-Free™ Cooling technology into its design – providing customers with a cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow. The way people live their lives is changing, especially when it comes to efficiency in the home. At Samsung, we ensure that our products evolve with our customer,” said Georges Barakat, Regional Head of Digital Appliances, Samsung Electronics Middle East & North Africa office. “FlexWash™ is our latest innovation that fits in all your laundry needs at once, cutting down the time you are spending on laundry. The new washing machine also comes with the add door feature that allows users to add extra clothes and laundry detergent while the front loading machine is still working. This latest innovation enables our customers with the freedom and flexibility to adjust the laundry process for the way they live, not the other way around.”  In a region where we spend a large amount of time indoors, an efficient cooling system can vastly improve the way you live your life. The revolutionary air conditioning capabilities of the AR9500M ensures that consumers no longer have to deal with uncomfortable, cold air, and they will benefit from reduced electric bills as well,” concluded Barakat. The new FlexWash™ laundry approach was developed to transform the marketplace as consumers discover a more efficient, more effective way to sort on the fly and tackle the laundry process. The ability to operate both compartments separately and simultaneously addresses strong consumer demand to wash clothes faster while still keeping items separate. The new FlexWash™ washer also uses three core Samsung laundry technologies: EcoBubbleTM, Bubble SoakTM, and Vibration Reduction Technology (VRT). EcoBubbleTM uses air and water to dissolve detergent, creating powerful bubble action for cleaning that is 40 times more effective. Bubble SoakTM thoroughly soaks clothes in active bubbles after the normal wash cycle for an extra round of powerful cleaning, while VRT reduces noise and vibrations during high speed spins. On the other hand, the AR9500M air conditioner provides customers with the ideal condition by maintaining the comfortable room temperature, using Wind-Free™ Cooling to gently disperse cold air through 21,000 micro air holes. A two-step cooling system which first lowers temperatures in “Fast Cooling Mode” and then automatically switches to “Wind-Free™ Cooling Mode” creating “still air*” once the desired temperature is reached. This approach can also reduce energy consumption by up to 72 percent** compared to Fast Cooling mode The AR9500M’s unique Triangle Architecture has a wider inlet which allows more air to be drawn in at once, while the optimal width and angle of the outlet, extra v-blades, and large fan – 22 percent larger than previous models – ensure air is cooled and expelled faster, farther and wider, to reach every corner of the room. Samsung’s new Flex wash and Wind-Free™ Air Conditioner will be available in selected markets across the Middle East and North Africa from May 2017.