Business & Money | Tuesday 10 April, 2018 11:48 am |

Sabre Corporation, the leading technology provider to the global travel and tourism industry, will be exhibiting at the Arabian Travel Market (ATM 2018) and sponsoring the technology theatre from 22-25 April at stand #TT1261.

 

At the event – the largest of its kind in the Middle East – Sabre will also be releasing its latest technology forecast, Sabre Lab 2018 Emerging Technology Report.  The annual report focuses on evolving technologies and trends that will impact travel over the next decade, with the main themes of the 2018 report being automation, authenticity and blockchain.

Sabre will also be demonstrating the new Sabre Red Workspace nSRW, a modern platform built around its core GDS infrastructure to provide more services and faster value to customers.  This next-generation travel agency platform includes new decision support tools, predictive data insights and merchandising capabilities that bring agents and suppliers together to create personalised experiences for travellers.

“The Middle East travel industry continues to evolve powered by high adaptation of latest technologies and significant growth in the online space,” said Raymond Vrijenhoek, vice president, Sabre Travel Network, Middle East. “We see many local travel companies investing in latest technologies and other global players targeting the tech-savvy Middle Eastern traveler. As a global technology company, it is our role to guide our customers through this exciting time and share our global expertise to empower the local market.”

Executive speakers from Sabre and guest customers will also participate in ATM’s extensive conference programme. They will discuss industry challenges and latest technology trends in the travel and hospitality sector, including distribution evolution, online travel, personalisation, emerging technology and retailing and digitalisation.

 “At ATM this year, we are bringing together industry stakeholders and experts to discuss how we can work together to reinvent the future of travel and how emerging technologies such as chatbots and AI will be deployed in travel.” Raymond added.

See below for Sabre’s full agenda. Mark your calendar for:

Sunday, 22nd April, 2018 14:20-15:20 – Technology Theatre

Sabre panel discussion - Distribution evolution and latest industry trends

Panelists:

·       Jorge Vilches, Senior Vice President, Air Line of Business, Sabre

·       Muhammed Chbib, Founder & CEO, Tajawal

·       Ross Veitch, Co-Founder & CEO, wego.com

The travel industry is evolving – driven by highly-advanced technology infrastructure and mass-adoption of consumer technologies, backed up with an increased appetite for travel.  The transformation of the travel landscape also means the roles of the travel players are changing. Industry stakeholders – providers, intermediaries and sellers – need to work together to complement each other’s’ roles.  This session will bring together industry experts to discuss how they can work towards a less fragmented travel ecosystem and recognise how data can be used intelligently to achieve personalisation.

Monday, 23rd April, 2018 -14.00 – 14.30 – Technology Theatre

Sabre panel discussion- The Middle East Travel Landscape

 

Panelists:

·       Raymond Vrijenhoek, Vice President, Sabre Travel Network, Middle East

·       Antonio Fellino, VP, B2C Retail & eCommerce, Dnata Travel

The shift to online and mobile booking channels continues worldwide, shaped in individual markets by a variety of factors such as technology infrastructure, credit card and smartphone adoption, macroeconomic circumstances and demographic conditions. However, despite the growth in online travel, today‘s connected travellers do not limit themselves to either online or offline – they rather seek out benefits from both worlds.

Join this discussion between Sabre and Dnata executives about the travel landscape between online and offline and how to succeed in a high competitive marketplace.

Monday, 23rd Apr 2018, 14:40 - 15:40 ATM Global Stage

Panel discussion- The Hotel Landscape of The Future

Panelist: Richard Wiegmann, Managing Director & Chief Commercial Officer EMEA, Sabre Hospitality Solutions

Customer experience becomes a competitive advantage or disadvantage in the ravel industry’s future. Richard will join executive speakers from leading hospitality chains to discuss the hotel landscape of the future. He will address the digital transformation of the guest experience and the right balance between technology and human in the hotel sector.

Tuesday, 24th April, 2018 13:00-13:30 - Technology Theatre

Beyond NDC: The Evolution of Travel Retailing and Distribution

Speaker: Madhavan Kasthuri, Senior Director, Customer Enablement, Sabre Travel Network, EMEA

With IATA’s NDC, the next generation of airline distribution has begun. In the next few years we will see a paradigm shift in flight distribution that will significantly reshape the travel value chain and transform the way billions of consumers shop, book and experience travel. Technology has made entirely new forms of “airline retailing” possible.

Madhavan will address the evolution of travel retailing and distribution and discuss how business models and customers’ booking behavior will change in the future. Find out why this topic is Sabre’s top strategic priority.

Monday 23rd Apr 2018, 11:30 to 12:30 Technology Theatre

Panel discussion - The Future of Air Distribution

Panelist: Jorge Vilches, Senior Vice President, Air Line of Business, Sabre

 

At this Summit, you will hear from the experts about how distribution is set to change for our two primary products: flights and accommodation.

 

ATM brings together leaders from the global travel and tourism industry.  This year, the show expects more than 23,500 visitors and 2,700 exhibitors from technology companies, travel agencies, airlines, hotels, tourism authorities, and many other suppliers from the travel industry.

Don’t miss out on the opportunity to meet Sabre’s experts – see you in Dubai at Sabre stand #TT1261!