Tourism & Hospitality | Sunday 23 April, 2017 11:40 am |

Rixos Hotels, a Turkish inspired collection of luxury hotels and one of the fastest growing hospitality chains in the world, is set to announce the launch of its new flagship hotel, Rixos Premium Dubai at this year’s Arabian Travel Market, held in Dubai from April 23- 27 2017.

Situated in the urban Jumeirah Beach Residence, this beach hotel is within close proximity to Dubai’s popular shopping and nightlife destinations. Rixos Premium Dubai distinctly stands out as the city's premier urban lifestyle resort, with 443 rooms and suites, direct beach access and an array of world-class dining venues designed to impress even the most discerning urbanite. The new addition will join Rixos Hotels’ existing portfolio of two properties between Dubai and Ras Al Khaimah, taking the tally to 25 properties across Europe, Middle East, and Africa.

Erkan Yildirim, the Vice President of Operations said, “Our current collection of luxury and lifestyle hotels meet the demands of multiple markets by offering a tailor-made hospitality experiences across our entire brand portfolio.”

“We are seeing a steadfast growth in the GCC market, namely from Saudi Arabia, Oman, Kuwait and Qatar. In line with this, we have launched an exclusive offer for the upcoming GCC holidays in order to bring valuable and enjoyable experiences for our guests.” added Yildirim.

In line with the official theme of this year’s ATM, ‘Experiential travel’, which has also been touted as the driving force of modern-day tourism, Rixos Hotels will focus on showcasing its packages and getaway offers that centers on this concept. Yildirim said, “The focus of Rixos Hotels is still on the opportunities of experiential travel. We believe that the said trend is continuously evolving and has not been fully explored. As part of our efforts to look beyond conventional leisure programs, we are adapting the ultra-all-inclusive concept in, not only our room packages, but also in our MICE facilities and wedding promotions.”

Rixos Hotels provide an unmatched level of tailored services by being the first multi-concept luxury resort chain in the UAE offering the popular ultra-all-inclusive package. Guests can enjoy infinite access to a variety of culinary delights and premium beverages, courtesy shuttles and water taxis to popular shopping destinations, exclusive butler services, entertainment, and water sports activities at no additional costs. The resort also has a set of interactive and leisure activities for children to enjoy in the Rixy Club. Through these personalized offers and facilities, Rixos Hotels guarantees a memorable staycation experience for guests.

Yildirim added, “Our day pass to the hotels’ beach and pool are regularly sought after and even diners often get complimentary passes to add to their experience. At the end of April, we will be hosting the popular week-long music festival May Fest 2017 at Rixos Bab Al Bahr, where guests have the option to purchase a day pass or book into a room for access to the thrill-fest.”

Rixos Hotels follow an extensive marketing strategy in order to successfully penetrate the key target markets. Through various online and offline platforms such as social media, and with the help of third-party endorsers, Rixos Hotels manages to effectively reach a wide number of experiential travelers.

Yildirim stated, “Having achieved significant success in penetrating our key markets through strong partnerships with leading travel trade experts, we’re keen on increasing our market share in new markets such as the Balkan states, Italy, Latin America, Australia and New Zealand. With the support of the Department of Tourism and Commerce Marketing (DTCM), we’re able to start reaching out to leading tour operators of these regions to form strong partnerships and be able to divert travelers from these regions to our UAE based properties”.

“The core of Rixos Hotels is synonymous to luxury.

We make sure that everything from marketing collaterals to architectural design exudes luxury and stays true to the Rixos Hotels brand. Along with the branding comes the services and experience. Noteworthy is the success of our multi-concept offering at Rixos The Palm Dubai as well as the complete Ultra-All-Inclusive concept spearheaded by Rixos Bab Al Bahr, one of a kind in the UAE, enabling us to provide a value-added experience to travellers looking for luxurious holidays,” concluded Yildirim.