Beauty & Style | Thursday 13 October, 2016 8:01 am |

Rivoli Group and Calvin Klein Watches + Jewelry today celebrated the brand’s latest watch lines in Dubai and Qatar.

 

Shot in New York City by American photographer Cass Bird, the vibrant campaign revolves around the concept of “Life in the now” and highlights the immediacy of time and the richness of relationships. Authentic stories, positive emotions, and spontaneity are at the heart of the campaign, providing a reflection of the lives that we live today.

 

The campaign, which was produced under the creative direction of Calvin Klein’s in-house global marketing and advertising agency, features a series of modern and dynamic couples. Actress Lisa Bonet is featured alongside her daughter, musician and actress Zoë Kravitz.

 

American actor Will Peltz appears with his girlfriend, model Kenya Kinski, while model couple John Hein and Tilda Lindstam are portrayed together. Finally, for the second year in a row, the campaign features Korean model and actor Kim Woo Bin accompanied this year with his friend, Chinese model and street style star Xiao Wen Ju.

 

The concepts of modernity, purity and neo-minimalism reign supreme amongst the 2016 Calvin Klein Watches + Jewelry offerings, setting a progressive return to natural and basic shapes and reflecting the brand’s most intrinsic values.

 

Highlights include the distinctive Calvin Klein light for her – this subtle timepiece fascinates the wearer with its epic lightess and delicacy. Marrying sinuous lines with airy shapes, the watch displays a soft and refined silhouette devoid of excess for a look that is undeniably humble. The Calvin Klein light range is offered with a silver or black dial that is enhanced by a polished stainless steel and polished pink gold PVD bangle. A minimalistic yet sophisticated piece.

 

The Calvin Klein city, a timeless and iconic design for men who live a modern lifestyle. The Calvin Klein city line features a stainless steel case accented by a black or silver dial and complemented by a mesh bracelet. The watch is also offered in chronograph styles for those who strive for accuracy and style. Each timepiece is finished with a minimal Calvin Klein logo at 12 o’clock.