Healthcare | Monday 17 December, 2018 2:59 pm |

Pampers, the brand trusted to be the #1 choice of pediatricians for more than 40 years, has partnered up with the Saudi Pediatric Association yet again to initiate its community service program in Saudi Arabia by launching and donating 1 million Preemie diapers to hospitals all over the Kingdom.

 

“The happy and healthy development of every baby, including the tiniest little fighters, is our priority,” said Karim El Fiqi, Brand Director Baby Care Category at P&G India, Middle East and Africa. “In 2002, we were the first major diaper manufacturer to create a diaper for premature babies globally. When nurses asked us to design a diaper for babies as tiny as 800 grams, everyone at Pampers was inspired to create our best diaper yet for the most vulnerable babies.”

 

The new Preemie diaper Size P-3 is three sizes smaller than Newborn diapers, specially developed to fit the tiniest and most vulnerable premature babies born in the second trimester and weighing as little as 1 pound (800 grams). Pampers is the first global diaper brand to offer a diaper specifically designed for babies this small.

 

“Caring for such a small and fragile baby can be daunting, but SPA understands that getting families more actively involved in caring for their premature baby aids development, creates valuable bonding time and helps babies get better faster and Pampers has designed a diaper that I believe meets their needs better than anything available to us today,” said Dr. Saad Al Saadi, Consultant Neonatologist and member of the Board of Directors at the Saudi Pediatric Association. “With a contoured and customizable fit, nurses can position these new diapers in a way that’s best for each baby, while not hindering medical care. Having a Pampers diaper as part of the NICU also helps the experience feel more ‘normal’ to moms and dads, which is important, too.”

 

He further added, “The new Pampers Preemie is the first diaper of its kind to come to the Kingdom, and  are designed to minimise disruption to help with sleep, positioning, and medical care for premature babies. For the first time, nurses will not have to cut regular sized diapers to fit our littlest fighters.”

 

The new Size P-3 diaper represents three years and more than 10,000 hours of research by Pampers product development and consumer research teams, including in-depth research with over 100 NICU (Neonatal Intensive Care) nurses. The materials in Pampers Preemie diapers are gentle, and are the same materials used in Pampers hospital and retail diapers for many years.

 

Earlier this year, Pampers brought onboard singer and new mom, Balqees Fathi as the ambassador for their #MothersOfToday platform. It is the perfect platform for mothers with premature babies to share their experiences with Pampers and Balqees.