Beauty & Style | Thursday 6 July, 2017 4:56 am |

Michael Kors (NYSE:KORS), a global luxury fashion brand, is

pleased to announce a host of new products and initiatives designed to further the growth and

excitement generated by last fall’s launch of MICHAEL KORS ACCESS, the brand’s line of

smartwatches.

“It’s clear to me that the future of fashion will combine great design, personal style and

innovative technology,” says Michael Kors, “and the amazing response to MICHAEL KORS

ACCESS has confirmed that that future is now. We’re thrilled to be able to offer this next

generation of smartwatches and hybrids.”

Of special note:

 

• THE INTRODUCTION OF TWO NEW TOUCHSCREEN SMARTWATCHES:

THE SOFIE, FOR WOMEN, AND THE GRAYSON, FOR MEN

These additions to the smartwatch line feature updated software, a dazzling AMOLED

(active-matrix organic light-emitting diode) touchscreen display, and are designed, like

the ongoing Bradshaw and Dylan styles, for the customer who wants it all: technological

innovation, social connectivity and great style.

The sleek and feminine Sofie features a thin, lightweight case body with a pavé bezel

and a full round display. It will be offered in eight different plating-and-bracelet

combinations, with seven quick-release interchangeable strap options.

The Grayson, made to complement the 24/7 lifestyle of the modern man, combines

luxury with sporty good looks, and has a full-round dial with a rotating crown for quick

scrolling. It will be offered in gold-tone, stainless steel, and blue and black ion-plate, with

four interchangeable strap options.

Like all MICHAEL KORS ACCESS wearables, the Sofie and the Grayson are compatible

with both Android™ and iOS® phones thanks to cutting edge technology made possible

through a partnership with Google and the Android Wear™ 2.0 smartwatch platform.

They feature the Qualcomm® Snapdragon™ Wear 2100 system-on-a-chip.

 

• A SIGNIFICANT EXPANSION OF MEN’S SMARTWATCHES

Michael Kors believes that men’s smartwatches represent an important opportunity for

the future. In addition to the new touchscreen smartwatch, the brand is also introducing

two new hybrid smartwatch styles for men and expanding the existing Gage hybrid

assortment. Together, these new options will offer the Michael Kors man a broad range

of exceptional-looking smartwatch.

 

• THE EVOLUTION OF THE MICHAEL KORS ACCESS MICRO APP

The next iteration of the app will feature exciting, socially driven functionality, as well as

new customizable digital watch faces. My Social is a feature that allows the user to link

to her or his Instagram account and set a personal post photo as a watch face. The app

allows you to scroll through your Instagram feed, select a favorite image, and even apply

filters, creating a watch face that’s as personal as your life. By the end of 2017, the

brand will have released 15 new digital watch faces, all with multiple customizable

elements.

 

• THE LAUNCH OF MICHAEL KORS ACCESS IN NEW GLOBAL MARKETS

The brand will be launching its wearable technology line in a number of new markets in

2017, including Mainland China, Brazil and many others.

“MICHAEL KORS ACCESS display smartwatches have been extremely popular choices for

users who wish to wear watches that are both stylish and functional,” says David Singleton, Vice

President of Android Engineering, Google. “We’re very excited to continue the partnership with

Michael Kors to create beautiful new devices that let people express their style while staying

connected through the latest features of Android Wear 2.0.”

“When we launched, we stated that we would grow our wearable technology line by listening

closely to our customers,” says John Idol, Chairman and CEO of Michael Kors. “They have

made it clear that they love being connected, love the ease of notifications from their favorite

apps, and can never get enough customization. We’re pleased to be introducing exceptional

new smartwatches and software that deliver on those fronts and others, and in more markets

than ever.”

MICHAEL KORS ACCESS touchscreen smartwatches start at $350 USD. Hybrid smartwatches

start at $250 USD. Both are available in MichaelKors stores, MichaelKors.com and select department and specialty stores.