Business & Money | Sunday 10 December, 2017 3:06 pm |

MAG Lifestyle Development, part of the MAG Group headquartered in the UAE, has announced the launch of its innovative promotional campaign for the Kuwaiti market, which will see the company showcasing its diverse real estate portfolio and teaming up with top social media influencers to engage customers in the country’s capital.

 

MAG will appear in two major Kuwait City locations including Avenues Mall from 10th to 12th December and the Salhia Complex from 14th to 21st December, with the company’s sales team on hand to provide investors with a window onto Dubai’s property market and MAG’s latest projects.

 

Talal Moafaq Al Gaddah, Chief Executive Officer of MAG Lifestyle Development, commented: "We have launched this campaign to reach out to our Kuwaiti customers and directly respond to their growing interest in Dubai’s real estate market. We look forward to bringing them exciting investment opportunities including flexible payment plans and guaranteed returns on investment, while also offering them a unique chance to meet with their favourite influencers face to face. By bringing an interactive and human element to our campaign, we are furthering our mission to connect with our customers on a more meaningful level.”

 

MAG will showcase four of its key projects – MBL Residence, MAG 230, MAG 318 and MAG 5 – with the help of seven top influencers who will be present at the stands to receive visitors, highlight the unique features of the projects, and share photos and videos on their social media profiles under the hashtag #ownMAG.

 

The list of influencers includes Mrmr, whose account can be tracked on Instagram under her handle mrmr_4, and Dr. Kholoud on Snapchat through her account kholodiii. The group also includes four Kuwaitis: Yaqoub Bushehri (y.k.b), actor Mahmoud Boushehri (m_boushehri), Meshari Buyabis (buyabis_m), Abdullah (3bodka) and the Saudi Abdulah AlSabe (7alsabe).

 

Al Gaddah concluded: "At MAG, we believe in exceeding expectations, and we have gone above and beyond with this campaign to provide our Kuwaiti customers with a memorable experience that captures the exceptional promise and appeal of our latest projects and Dubai’s real estate market. We are proud to be leading the industry with this first of a kind promotional campaign, which reflects our global aspirations for both MAG and Dubai itself.”