Business & Money | Wednesday 25 November, 2015 2:50 pm |

LG strives to support a broader growth and sustainable development in the community. The company has invested in a number of corporate social responsibility activities, especially those efforts intended for environment protection by making the company’s products more energy efficient and environmentally friendly. 

At LG, CSR has gained unprecedented importance and has become imperative to its strategic decision making, putting into consideration to integrate with the government in its endeavor to uplift the community. So, LG serves as a supportive entity, and today everyone can witness the huge contribution made by LG to help enriching the community members’ lives.  

With the rapidly changing corporate environments, LG has skillfully set up discrete CSR arms as a strategic tool for the community’s sustainable growth. From responsive activities to sustainable initiatives, LG’s core values keep an eye on the society and the improvement of its members’ quality of life.

Amongst the initiatives launched by the LG is the Wedding Festival Program that is launched under the mottos “Double your Joy with LG”. The aim behind the initiative is to support C-Class newly-married couples, who are not in full capacity to cover their marriage expenses by offering them free home appliances including washing machines, refrigerators, microwaves, etc.  

Commenting on the initiative, Mr. Duke So Ahn the President of Saudi LG Electronics said: “We believe that setting a stable family and helping its members to dwell in an elegant home is the key to a balanced and happy lifestyle. That is why we care for the newly-married couples through the LG’s Wedding Festival campaign that helps them combat the higher costs linked typically to today’s marriage requirements. Such a support is a crucial part in the LG’s CSR approach”. 

On the other hand, Mr. Salman Al-Sabban said: “LG will be extremely happy when it sees the whole community is so happy and satisfied especially those individuals who are dreaming to enter the golden cage and start a new joyful life. The “Wedding Festival” campaign reflects LG’s deep commitment not only to the existing community members, but the coming generation. It passionately showcases its profound community involvement, and this is a fundamental value from a company that is fully committed to the society’s sustainable welfare”.