Beauty & Style | Thursday 5 April, 2018 6:00 am |

L’azurde Company for Jewellery (“L’azurde” or “the Company”), the largest gold and jewellery designer, manufacturer, distributor and retailer in the Middle East, announced today its full support

for Saudi Arabia’s first Arab Fashion Week as an Official Sponsor. Organized by the Arab Fashion Council, the world's largest non-profit fashion council, the event will take place from the 10 to 14 April 2018 at Riyadh's Ritz Carlton Hotel.

 

The first Arab Fashion Week in Riyadh will be more than a world-class event; it will serve as a catalyst for the growth of Saudi’s fashion sector and complement other economic sectors such as tourism, hospitality, travel and trade. This is the latest move by the Kingdom to affirm its vision to transform the fashion and retail sector in Saudi Arabia into both a regional and global destination in line with the Vision 2030 and “The National Transformation Plan”.

 

During the one-week event, L’azurde Group, which uses advanced 3D printing technology to produce the most intricate and trendy jewellery designs, will showcase some of its stunning collections of gold and diamond pieces in collaboration with some of the top designers participating in the event.

 

Commenting on L’azurde’s sponsorship of the world-class event, Sélim Chidiac, CEO of L’azurde, said: “We are honoured to support Saudi and regional designers and empower their fashion talent through our sponsorship of Saudi Arabia’s first Arab Fashion Week. Events such as this will drive growth in the sector. At L’azurde, we are committed to supporting young, and talented Saudi women to enable them to bring their creativity to fruition.”

 

“We are confident that this milestone event will showcase Saudi Arabia’s growing profile as a cultural and creative hub, as well as deliver a positive message about the Kingdom which has always been the focus of global designers,” added Chidiac.

 

Set to develop, support, and strengthen the Kingdom's entertainment sector, Saudi Arabia’s first Arab Fashion Week will welcome top regional and global designers, models, industry trend-setters, as well as Saudi Arabian designers.