Business & Money | Wednesday 24 May, 2017 3:42 pm |

JPd, UAE’s independent home-grown brand strategy and design agency scoops up five strategic branding and design awards at this year’s Transform Awards MENA. 

 

JPd’s excellence in rebranding and brand development was recognised in a room brimming with industry specialists.

 

The work delivered by JPd, resulted in them winning five awards in the following categories:

 

• Gold Award
  Best Visual Identity for Charity/NGO for their work with Surge For Water organisation

 

• Gold Award

Best localisation of an international brand – Attibassi Coffee

(This year was the first year for this category)

 

• Silver Award

Best Visual Identity for Professional Sevices Sector for their work with MHC Business coaching and consulting company 

 

• Bronze Award

Best use of Tone of Voice for their work with Seven Seas Group

 

• Highly Commended

Best use of repackaging design for their work with Ajmal Perfumes 

 

The 2017 Transform MENA awards celebrated entries from UAE to Oman, to Lebanon, Nigeria, Qatar and beyond. Branding talent from charities, NGOs, corporate firms and agencies was all on display.

 

“For our first year of entry, the Transform Awards are a glowing endorsement to our success in creating commercially well thought strategies and compelling creative identities that allow brands to connect with people and people to connect with the brands we partner with. It captures everything we stand for as an agency – commitment, passion and proficiency,” added James Pass, Managing Director, JPd. “Smart and well-executed brand positioning can really lead to a clear creative strategy and visual identity outcome, and we are proud of our team’s effort and dedication in helping us achieve this.”

The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development, and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.

Andrew Thomas, publishing editor, Transform magazine, says, “Each brand that has been involved in this year’s awards, global or local, has demonstrated outstanding creative ability and strategic thought while working closely and collaborating with their agencies.”

Established in 2009 in Europe, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.