Beauty & Style | Tuesday 10 May, 2016 3:34 pm |

Introducing their biggest and most innovative product launch since the iconic ‘All Star’ was rebranded in 1920, CONVERSE brought together Jordan’s media, design and lifestyle influencers, as well as fans and lovers of the brand to celebrate the New Chuck Taylor All Star II on a Day full of adventures.

 

CONVERSE treated the guests to a memorable day in their new Chuck II where they had the opportunity to see, try and feel the upgraded sneaker at the new Converse store in City Mall, which is actually the 3rd store in the world to have the new interior design concept that will be implemented in all Converse stores worldwide.  After that, they were taken to the Dead Sea to enjoy an ATV ride and begin to create their own journey no matter what Converse sneakers they wear.

The innovative Chuck II is more than a sneaker; it’s a platform through which we will continue to offer more, new and different styles every season. 

In the sneaker world, it’s a new era of style and comfort: Chuck II shares the same iconic silhouette that consumers know and love, but is built for more comfort with premium materials and the utilization of Nike Lunarlon technology, a micro-suede lining and padded collar and tongue.  

Be #ReadyForMore with Converse…as we continue to revolutionize the Chuck Taylor All Star.