Tourism & Hospitality | Sunday 29 April, 2018 3:00 am |

Alshaya International Trading Co., the leading international retail franchise operator, has launched a new dining destination in Riyadh, Sidra, which brings together a host of international food brands: The Cheesecake Factory, P.F. Chang’s, Asha’s, Pinkberry, Texas Roadhouse, Shake Shack, IHOP, Raising Cane’s, Blaze Pizza, and Starbucks.

 

Five of the restaurants at Sidra will be making their first appearance in Riyadh: The Cheesecake Factory, P.F. Chang’s, and Asha’s will open immediately, with Texas Roadhouse and Blaze Pizza following a few weeks later. 

 

Offering a wide variety of dining options catering to every taste and occasion, diners at Sidra Restaurants will be able to discover the best of American cuisine in juicy steaks, chicken tenderloin meals, premium burgers, artisanal pizzas and frozen yogurt, or indulge in the tastes and flavours of Asian cuisine that highlight the best of India and China. Visitors can also enjoy a relaxing cup of coffee or a bite of cheesecake or pancakes at the must-visit dining destination, which will beopen seven days a week.

 

Ian Toal, President of Food at Alshaya, said: “Sidra represents Alshaya’s commitment to bring some of the world’s best loved food brands to a growing number of customers in Riyadh and the wider region. It offers a unique dining experience with a variety of cuisines and flavours that no other place does, and we hope it will be a favourite destination for our Saudi customers.” 

 

Extending over an area of 18,000 sq m, Sidra is strategically located next to Granada Centre on two main highways in Riyadh on Exit 9, Imam Abdullah BinSaud BinAbdulaziz Road. 

 

 

About the brands at Sidra

 

The Cheesecake Factory

The Cheesecake Factory is famous for its generous portions which are ideal for sharing or taking home for a second meal. Their menu boasts more than 250 selections made fresh from scratch daily in each restaurant, including Small Plates & Snacks, Appetizers, Pastas, Fish and Seafood, Steaks, Salads, Sandwiches, and much more. One can also enjoy from a selection of more than 30 legendary cheesecakes and specialty desserts.

 

P.F. Chang’s

P.F. Chang's is an American restaurant chain that serves American Chinese cuisine and is committed to providing an exceptional dining experience. The brand offers authentic family recipes, ancient wok-cooking techniques and modern Asian-inspired cuisine that is fresh and handmade, served in a sophisticated, contemporary bistro setting.

 

Asha’s

Asha’s is an innovative restaurant offering authentic Indian food in a modern setting. This unique concept brings out legendary Indian singer Asha Bhosle’s passion for great Indian food, combining the delights of Indian cuisine with contemporary décor to bring its diners a true sense of modern Indian luxury. 

 

Pinkberry

An innovative frozen yogurt retailer, Pinkberry offers consumers a one of a kind experience comprised of distinct product, outstanding service and inspirational design. Pinkberry's flavors and fresh-cut-daily fruit and premium toppings offer an irresistible light and refreshing taste. From store design to exceptional customer service to irresistible yogurt flavors and toppings, Pinkberry delivers an experience that delights and refreshes consumers.

 

Texas Roadhouse

The popular award-winning American steakhouse chain, Texas Roadhouse has gained popularity for its Legendary Food and Legendary Service. The menu features a wide selection of appetizers, fresh salads and soups, and signature ‘Fall-Off-The-Bone’ beef ribs. Steak lovers have several options, including the most flavorful ‘Bone-in Ribeye steak’, steak Kebab and Beef Brisket along with delicious attractions like fried pickles, mashed potatoes and combo appetizers.

 

Shake Shack

Shake Shack® is a modern day “roadside“ burger stand known for its delicious burgers, flat-top dogs, frozen custard and more. With its fresh and simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal.

 

IHOP

IHOP has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items as well as meals under 600 calories. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service.

 

Raising Cane’s

Popular Louisiana-based chain known for its premium chicken tenderloins Raising Cane’s will bring home their famous chicken tenderloins meals; 24-hour marinated hand-battered chicken tenderloins, premium crinkle-cut fries, golden-brown buttery Texas toast, secret recipe handmade Cane’s sauce, and creamy coleslaw.

 

Blaze Pizza

Blaze Pizza is a modern day "pizza joint", serving up artisanal pizzas that are both fast and affordable. Each restaurant features an interactive open kitchen format that allows guests to customize one of the menu’s generously-sized personal signature pizzas or create their own, all for one price.

 

 

Starbucks

Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.