Business & Money | Monday 26 February, 2018 12:00 pm |

Commencing on the 27th of February 2018, the 6th annual MICE Arabia and Luxury Travel (MALT) Congress will host an impressive line-up of experts from top public and private sector companies, travel agencies, as well as global and regional associations for two knowledge-packed days at the Rixos Premium Hotel in Dubai. The speakers will share their expert insights during the keynote sessions and interactive panel discussions at the congress highlighting the trends, challenges, changing preferences and the tremendous potential of the regional and global MICE, business and luxury travel sector. The industry is expected to grow at a CAGR of 6.93% between 2017-2020 according to Research and Markets.

 

Organized by Dubai-based QnA International, the MALT Congress is the region’s most exclusive B2B MICE and luxury travel platform. It provides delegates and attendees unparalleled opportunities for learning, knowledge sharing, networking, and closing business deals through the pre-scheduled one-to-one business meetings. The sixth edition is organized around the core theme of experiential travel, which will be discussed at length over the two-day conference that also has ample networking opportunities.

 

“Over the past five years we have grown to become a premiere platform for MICE and luxury travel in the MENA region. We continue to grow with every edition we organize, delving deeper into the subject and analysing how global trends in technology, economic growth and demographic changes affect, define, and shape the MICE, business and luxury travel sectors. Each year, we are proud to bring the best to our conference and bring to you the perfect platform for sealing business deals,” noted Sidh N.C, Director, QnA International on the format and content of the MALT Congress.

 

Day one kicks off with an international keynote session on, “the way forward through delivering experiences’ by Mady Keup from SKEMA Business School, France. Keup’s keynote speech will unleash key facts on creating authentic and unique experiences, personalization, millennial mind-set and preferences and how to use inspiration in achieving a team’s true potential. The closing keynote for day one will highlight the role of technology from top-five event technology trends, integration of new technologies to enhance experiences and examples of tech savvy initiatives. The technology keynote will be delivered by Firdaus Shariff, Vice President, Global Marketing, SAP.

 

The Congress will also feature stimulating discussions right from corporate success stories to the challenges faced by associations and corporates while organizing top notch events, the MALT Congress is a powerful initiative tailor-made to harness the immense potential of the MICE industry in the Middle East with the surety of generating long lasting business relations and increasing revenue many folds. The conference program aims to provide a realistic picture of what to expect for the MICE, business and luxury travel from the region.

 

 

The 6th annual MALT Congress will be held from 27-28 February 2018, at the Rixos Premium, JBR Dubai, UAE.