Technology & IT | Sunday 14 May, 2017 9:29 am |

Huawei Tech Investment Co., Ltd. announced that Huawei Consumer Business Group the world’s third-largest smartphone manufacturer was recently awarded Best Camera Smartphone by the Technical Image Press Association (TIPA), the photographic and imaging equivalent of Academy Awards in cinema, for its P10 smartphone. The General Assembly of TIPA gathered in Havana, Cuba to vote for the Best Imaging Products of 2017 in 40 categories.

“This prestigious award recognizes and reflects our commitment to catering to the needs of our loyal customers. We are always working towards providing differentiated quality for our customers and are looking forward to scaling newer heights in the coming years,” said Mr. Gene Jiao, president of Huawei Consumer Business Group in Middle East and Africa.

Huawei has doubled down on its collaboration with German camera maker Leica to provide innovative "Portrait" photograph capturing capabilities, in a sleek and durable design. The Leica dual-camera 2.0 truly enables the wide aperture effect. The new depth-of-field algorithm creates sharper, clearer and more vivid colors in images with an elegantly blurred background, or natural Bokeh effect. In addition to a dual Leica camera setup at the rear, the P10 smartphone has a front Leica camera.

The P10 smartphone is available in the Kingdom in Dazzling Blue, Graphite Black and Dazzling Gold colors and is priced at 1,899 Saudi Riyals.