Cars & Autos | Friday 2 March, 2018 4:00 am |

The Genesis G70 luxury sedan, which is due to launch in the Middle East in April, has received the 2018 iF Design award for automotive product design, presented by the World Design Guide. This marks the first iF Design award win for Genesis since the 2015 launch of the luxury brand.

 

“We are very proud that the World Design Guide recognized the G70 as a leader in automotive design,” said Executive Vice President Luc Donckerwolke, Head of Genesis Design. “As a design-driven brand, Genesis will continue to progress the art of athletic and elegance throughout our current and future product.”

 

The iF Design award honors the G70 for excellence in automotive design. The G70 expands the brand’s appeal in a performance-driven direction, with sporty character lines and strong, sculpted surfacing.

 

Its main character line, the “Parabolic Line,” carves along the side leaving constant tension across its muscular body. The visual relationship between the crest grille and headlamps defines the Genesis signature face. Proudly above the grille sits the iconic Genesis logo.

 

“The Middle East is a vitally important market for the Genesis brand, with a luxury segment that is very strong and also very demanding, the key to success is to satisfy the highest expectations of our valued customers,” said Altar Yilmaz, Head of Genesis for Africa and the Middle East. “This award adds to our excitement as we prepare for the new model’s launch, knowing that we have something truly outstanding to offer.”

 

Presented by the World Design Guide, the iF Design award is one of the world’s most important prizes for excellence in design. In 2018, companies from 54 countries submitted 6,402 products to be judged by an independent international jury of 63 design experts.

 

Genesis designed the G70 with the global luxury consumer in mind. Sales began in South Korea in September 2017, with additional market launches planned in spring 2018.