Sports | Monday 27 November, 2017 5:19 am |

The official new Formula 1® logo was unveiled to the world live on Sunday evening in the immediate aftermath of the 2017 ETIHAD AIRWAYS ABU DHABI GRAND PRIX.

 

Under the banner of “Unleash 2018”, just minutes after Valtteri Bottas won the race, Formula 1® launched a video in front of a sell-out capacity crowd of 60,000 race fans at, which was simultaneously beamed live across all of Yas Marina Circuit’s screens and on its official social media channels announcing the new design.

 

Eagle-eyed viewers will have spotted a preview of the new logo just seconds before as it adorned the celebratory rose water bottles that were sprayed on the podium by top three finishers Valtteri Bottas, Lewis Hamilton and Sebastian Vettel.

 

The previous black and red logo had been in place since 1994. The sport’s new owners as of this season, Liberty Media, announced in November that the logo would change. F1 boss Chase Carey said it was a “good way to emphasize the excitement and a fresh energy to take the sport to a new place”.