Business & Money | Tuesday 10 April, 2018 11:57 am |

Emirates NBD - Saudi Arabia participated as a co-sponsor of the "We are Ready" forum, held from 2-4 April 2018 in Prince Sultan bin Abdul Aziz Hall at Al Faisaliah Hotel in Riyadh. The forum that was held in line with the Royal Decree allowing women to drive in Saudi Arabia, was inaugurated by His Royal Highness Prince Khalid Bin Sultan Al Faisal, Chairman of the Saudi Arabian Motor Federation, and was organized in cooperation with the General Department of Traffic.

 

The forum was principally aimed at women, as the actual driving date approaches, and has included practical training on driving in order to introduce traffic safety rules. A mini city was built inside the hall and included mini streets with all the traffic details to provide guests and visitors with a wide-ranging knowledge on car components, tires conditions and their validity, in addition to a simple practical explanation and road traffic guidance panels to provide important tips for visitors to the forum, and to establish awareness in them to experience the leadership on the ground.

 

Eng. Loay Abduljawad, CEO of Emirates NBD in Saudi Arabia, said: "In light of the Royal Decree to allow women to drive in Saudi Arabia, we are delighted to sponsor this event, which is an important step in spreading knowledge regarding traffic safety and raising women's awareness of all aspects of driving in an exciting and interactive way”. He added: “We are always keen to participate and communicate with the communities in which we are operating, and to emphasize on the role of the bank in supporting the automotive finance sector in the Saudi market through special services and programs with competitive prices to meet all the needs of our customers".