Beauty & Style | Wednesday 12 October, 2016 3:56 pm |

Kempinski Hotel Mall of the Emirates, from 10 am to 6pm

Mall of the Emirates celebrates the 6th edition of World of Fashion – the region’s most innovative and experiential five-day fashion and beauty experience, running until October 15, 2016. Bigger than ever, this season promises to deliver a spectrum of great fashion moments.

Brought by Mall of the Emirates as part of ‘World of Fashion 2016’ and coming to the region for the first time, ‘Simply Stylist’ Do What You Love Fashion and Beauty Conference, is designed to connect career-minded fashion followers and beauty lovers with experts in their field. The conference will be especially helpful for people keen to build their social media profiles, budding bloggers with editorial aspirations, or anyone with styling ambitions. Headlining the Simply Stylist panel are leading US bloggers Aimee Song and Sazan Hendrix along with other international, regional and local insiders.

Known for her chic aesthetic by mixing textures, patterns and colours influenced by architecture and interior design, Aimee Song runs one of the world’s largest fashion sites, Song of Style. Aimee brings invaluable insights to the table working with some of the most venerable global brands. Aimee was most recently included in the Business of Fashion’s prestigious BOF 500, a professional index of influencers who shape the global fashion industry, as well as named one of Forbes 30 under 30. Aimee’s social media influence is unarguable, with almost 4 million Instagram followers and 1 million Facebook fans.

Digital media influencer and fashion/beauty/lifestyle icon, Sazan Hendrix of Sazan.me is one of the most recognizable and leading young beauty entrepreneurs in the blogging world today. With nearly one million loyal followers across her platforms in addition to the millions of views on her blog and YouTube channel, Sazan embodies an on-trend and chic style, by wearing, working and collaborating with some of the biggest fashion names and brands in the world including Target, Dior, Sephora, Neiman Marcus, and many others. As an exclusive digital media ambassador for Maybelline, alongside celebrity ambassador, model Gigi Hadid, her knowledge of how to build a personal brand and business is priceless.