Business & Money | Tuesday 15 May, 2018 3:46 am |

Mahmood Saleh Abbar Company, the authorized agent for Casio products in the Kingdom, opened Tuesday 1May 2018 the first premium G-Shock Store in the Middle East and North Africa (MENA), which boasts global and one-of-a-kind design theme and a strategic location at Riyadh-based Kingdom towerCommercial Center. 

The opening, coincided with Casio G-Shock’s 35thanniversary year-long celebration all over the world, was attended by Sheikh Rida Abbar, President, Mahmood Saleh Abbar Company, as well as Casio enthusiasts, dealers, distributors, the media and social influencer and Saudi rapper and Broadcaster Qusai Kheder. 

Sheikh Rida said the store boasts a global concept design and the showcased models cater to the tastes of this market segment, commending the long-term strong business relationships and strategic partnership between the company and Casio, which date back to over four decades and have seen many achievements and successes. 

 Ayman Tawfik, Assistant General Manager, Casio, Abbar Company, explained that the store boasts 50 square meters of selling floor space with a strategic location that has been selected carefully to reflect the upscale status of G-Shock watches. 

“This is one of numerous Casio stores that Abbar Company has launched in Riyadh to stay closer to Casio loyal customers and increase customer base by finding new marketing channels. The new store will also enhance Casio business and strengthen customer loyalty towards Casio brand, especially G-Shock, also known as the shock-resistant watches,” he said. 

Casio Computer Company constantly strives to satisfy customers in the Kingdom by developing high-quality products that truly reflect Casio watches’ prestigious reputation. The company and its authorized agent work together to create new innovative marketing channels to reach out to all customers in Saudi markets.