Technology & IT | Wednesday 20 September, 2017 4:20 am |

Canon Europe is showcasing a range of end-to-end solutions for professional graphic arts customers at its 2017 Production Printing Business Days in Poing, Germany (19-21 September 2017).  

The three-day customer event is expected to attract more than 500 customers and prospects from across EMEA to see the latest technology innovations from Canon under one roof, including the new Océ ProStream and Océ Colorado 1640 products, both launched in Spring 2017. The new Océ VarioPrint 6000 TITAN series monochrome presses, launched at the end of August 2017, will also be printing live at the event.

Under the theme, ‘Celebrate the Power of Print’, Canon aims to inspire delegates at Production Printing Business Days by showing them how its extensive range of technologies, combined with solutions from carefully selected finishing and workflow partners, can help commercial printers and in-house print departments to expand their capabilities, access new revenue streams and embrace new business models with the potential to deliver increased value for their customers.

Jeppe Frandsen, Canon Europe Executive Vice President, comments: “Print service providers (PSPs) and inhouse printers visiting Production Printing Business Days will see how Canon has continued to develop its offering for the professional graphic arts market since drupa 2016 just over a year ago. Last year in Düsseldorf we showed visitors the huge range of opportunities we can help them create for their business, sharing an enormous portfolio of real print applications to motivate them to evolve by unleashing the power of print. Having expanded our graphic arts portfolio since then with exciting new solutions for the production of high-quality direct marketing collateral and wide-format signage and graphics, they will find even more to inspire them here in Poing this week.”

The full range of Canon technologies on show at Production Printing Business Days includes high-volume continuous feed and cutsheet inkjet presses (Océ ProStream 1000, Océ ColorStream 6000 Chroma, Océ VarioPrint i300), production and light production toner presses (imagePRESS C10000VP, imagePRESS C850/C750), and wide-format devices for flatbed and roll-to-roll production (Océ Arizona 1280 and 6170, Océ Colorado 1640, Océ ColorWave 700.) The finishing and workflow solutions being demonstrated include products from GMC, EFI, Dalim, Axode, Cosmos and Pageflex.

 

Elemental – an integrated, multi-channel product launch campaign

Among many real-life applications being created in Poing, the highlight for visitors is the opportunity to experience the production of a fully integrated multi-channel consumer marketing campaign for the launch of the fictional Elemental beauty brand.

Featuring original images captured by renowned fashion photographer and Canon Ambassador Clive Booth, the Elemental campaign illustrates how a PSP can facilitate and deliver a complete campaign, from advertising and direct mail to raise initial brand awareness, through instore promotions and exclusive events in the retail space, all the way to purchase and the unboxing experience.

At Production Printing Business Days 2017, visitors will discover 27 individual Elemental campaign assets from promotional communications, to retail point-of-sale materials, to instore décor, to promotional packaging. The showcase vividly illustrates how these diverse pieces of campaign collateral complement one another and work together to deliver a consistent customer journey, moving seamlessly between digital and analogue marketing channels.

Frandsen explains: “We devised the Elemental campaign to show customers their potential to work with brand owners and agencies to produce intelligent, omni-channel campaigns that leverage the visual and tactile impact of print to gain consumer attention, create deep brand engagement and stimulate purchase.

The printed output is visually stunning, reflecting the exceptional quality that can be achieved with digital production solutions right across the technology spectrum today, while the diversity of the campaign assets demonstrates the versatility of digital technology to help PSPs deliver a vast spectrum of printed applications.

The Elemental ‘concept’ campaign conveys very powerfully why print remains a fundamental element of the brand communications mix.”