Technology & IT | Tuesday 20 February, 2018 12:29 am |

Canon, world leader in imaging solutions, announced today that six Canon designs were recognised by iF International Forum Design GmbH and received prestigious 2018 iF Design Awards.

 

Established in 1953, the iF Design Awards are recognised as one of the most prestigious awards within the field of design, with outstanding industrial designs chosen from all over the world. This year, 6,402 entries from 54 countries and regions were judged by internationally renowned design experts across seven categories. These included product, packaging, communication, interior architecture, professional concept, service design/UX and architecture.

 

“Canon’s power of technological innovation, supported by our strong research and development capabilities, has led us to be leaders in the imaging industry. That said, we have not compromised on design and our customer centric approach to product development. In fact, we place great emphasis on products that are the latest in their field, but are also aesthetically appealing. Canon considers all elements when developing a product from ergonomics, to research based design, functionality as well as feedback from our customers through surveys and focus groups. This all-encompassing, 360-degree view is what makes it possible to create products that not only stand out in design, but live on as Canon icons.” said Anurag Agrawal, Managing Director, Canon Middle East.

 

This year marks Canon’s 24th consecutive year of winning iF Design Awards. Encouraged by the recognition of the company’s design excellence, Canon will continue striving to realise products that combine the highest levels of performance and design.