Technology & IT | Wednesday 11 April, 2018 11:57 am |

Aligned with Saudi Arabia’s Vision 2030 and the country’s National Transformation Programme, Canon Middle East is presenting innovations that aim to transform experiences for all stakeholders within the education ecosystem at the 6th International Education Exhibition and Forum - Ta’leem 2018. Demonstrating its commitment towards preparing the country’s workforce for a diversified and knowledge-based economy, the company will introduce event attendees to personalized learning experiences for a digital generation and solutions for communication efficiencies and optimized processes for pioneering educational institutions. 

 

Held under the patronage of the Custodian of the Two Holy Mosques, King Salman Bin Abdul Aziz Al Saud, the event, organized by the Ministry of Education, provides a unique opportunity for educational leaders, specialists, and practitioners to take advantage of the knowledge, experiences, and solutions presented by the public and private sector. 

 

Mohamed El Bahrawy, Marketing Manager – B2B, Canon Middle East, said: “Education is a fundamental building block of the Kingdom’s vision to move towards a diversified economy dependent on a highly skilled and creative future workforce. The private sector has a responsibility             to partner with educational institutions and drive transformation to raise the quality of education and administrative performance in the Kingdom.  Canon is proud to showcase our innovation, designed to enable the sector to make the most of digital learning, equip educators for a digital future, and transform administration and the business of learning.”

 

Binoj Nair, Senior Manager, B2C Marketing and Direct Sales, Canon Middle East, said, “Our vision for the future of education presents the opportunity to engage students and their attention through a range of hi-tech learning experiences, providing a boost to vocational training and creative thinking. Under our education-focused innovation umbrella, we forego buzzwords and focus on their useful applications, and are proud to be at the forefront of marrying trends such as augmented reality and interactive projection with the needs of the education sector.” 

 

Canon is cementing its relevance to the education sector by demonstrating its keen understanding of evolving trends and by identifying specific areas that can benefit from a technology-based overhaul.

 

• Vocational Education & Creative Thinking: Canon initiatives for learning include technology advancements such as augmented reality and interactive projection to bring content to life within an educational scenario. They also provide students and faculty with applications and resources to transform visual art into craft with solutions such as Canon’s Creative Park and develop photography skills with Canon Academy. 

 

• Process Optimisation: When it comes to administration and management of educational institutions, Canon offers technology solutions to digitally archive and tag all archives for efficiency and security. Invoice handling and exam scanning and grading are also made smarter with Canon through the deployment of intelligent solutions that offer mobility and convenience, therefore reducing the workload.

 

• Communication Efficiency: Educational institutions need to communicate frequently, and often individually, and offer each stakeholder a unique and customized experience. To aid this, Canon also offers the capabilities to facilitate the enrolment and on-boarding of students at the beginning of the relationship, as well as  campaign management solutions that help educational providers save time and money in subsequent while maintaining personalized and consistent communication streams. 

 

Canon’s focus and commitment towards the education sector is not limited to innovation around products and solutions but is also extended to include investments and donations towards enabling access to education in underserved areas of the world.  

 

Canon Middle East is at Stand G1, Ta’leem 2018 at Riyadh International Convention and Exhibition Center from 9th – 11th April 2018.