Business & Money | Tuesday 19 September, 2017 5:00 am |

Beko, one of Europe’s leading home appliance manufacturers, has announced a 32 percent growth in Internationally sales during the first half of 2017.

The growth was driven predominantly by large appliances, with sales of washing machines increasing up to 75% in the Kingdom of Saudi Arabia, year over year. Cooling appliances, including Beko’s state of the art refrigerators and freezers, as well as dishwashers also saw robust growth as the Beko brand continues to make inroads into the Middle East white goods market, with sales in both of these categories growing up to 75% in Saudi Arabia.

Earlier this year, the company announced plans to expand further into the Middle East region by increasing Beko’s product portfolio to cover all home appliances and promoting smart, green, cutting-edge technology home solutions. A report released by Euromonitor International last year revealed that the smart home appliance market is projected to grow significantly in this region in the coming years, as a result of technological advancements and the need for energy efficiency. New innovations like Beko’s recently announced HomeWhiz technology are meeting this growing need by enabling consumers to use their smart devices to monitor, control and update home appliances remotely, for the ultimate seamless experience.

Commenting on Beko’s sales performance, Mete Kirkit, Regional Marketing Manager for Beko commented:

“Beko has been Europe’s fastest growing home appliance brand for the last 7 years. We have increased our market share in leading markets like France, Italy, Spain and Poland. Our objective is now to replicate that success in the Middle East markets and the first half results are an encouraging sign that we will achieve our goals. In Saudi Arabia alone, the consumer appliances sector has shown a growth of 20 percent over the past six years, with sales increasing from SR7.7 billion in 2011 to over SR10 billion in 2016.”

“The Beko brand promise is to be the ‘partner of the everyday’, and our products champion that promise by developing products and technology that fits seamlessly into family life. Our products and innovative technology not only provide good value, but help busy households manage domestic tasks efficiently, creating more time to spend with family.”