Environment & Energy | Sunday 12 March, 2017 8:07 am |

amidst the programme’s growing popularity

The first rewards programme of its kind in the region is a CSR initiative that is open to the general public

 

Bee'ah, the Middle East's leading and award-winning environmental management company, has announced the first month’s winners for ‘Bee’ah Rewards’. The CSR programme, which is the first of its kind in the region, rewarded UAE residents for their recycling efforts in February. The programme was launched last month and is open to the general public.

 

This innovative rewards system is linked directly to Bee’ah’s equally revolutionary app which can locate the nearest and newest Reverse Vending Machines (RVM). With the launch of Bee’ah Rewards, users that download the app can participate in the initiative and potentially win exciting prizes. Participants simply deposit plastic bottles and aluminium cans in an RVM to receive a receipt code which must be scanned using Bee’ah’s app. RVM locations have been strategically placed in malls, government institutions, universities and airports throughout Sharjah and Dubai. Current RVM locations include: American University of Sharjah, Dibba Al Hisn Municipality for the eastern Sharjah and Dubai Marina Mall with Al Qasba and Al Majaz to follow soon.

 

HE Khaled Al Huraimel, Group CEO, Bee’ah commented, “Bee’ah has a long history of CSR initiatives and community engagement is an important part of that.  Bee’ah Rewards is an initiative that instils a culture of recycling in the UAE and beyond. We pride ourselves in proactively promoting community development in exciting ways and producing tangible results. This programme is a statement of intent that Bee’ah will continue to have a positive impact on the environment as well as the public sphere.”

 

The proud winners for the first month are as follows: Marcia V Said won the grand prize of a trip for two to Italy, Mohamed Ali Blal won an iPhone SE and Lady Lyn De Honor Balleras acquired the coveted Nespresso machine. Other winners included Kul Bahadur Samat, Precy Rachelle Talal Tubana, Alice May Cordero Teves, Angelopaul Aquino Arocena and Rohan Rajesh Kapur, all of whom received movie tickets.

 

Every participant in Bee’ah Rewards is eligible to win prizes, whether they are UAE residents or visitors to the country. With the success of Bee’ah Rewards’ first month, the environmental management company is confident of doubling recycling rates in 2017. The programme’s popularity in its first month is a sign that Bee’ah Rewards has already gained the interest of the public.

 

Using Bee’ah’s app and RVMs to recycle now will enter participants into March’s draw with a chance to win a trip to France, ‘At The Top’ tickets for Burj Khalifa and many other exciting prizes. As public interest in the programme increases, which is simultaneously developing a culture of recycling, Bee’ah is looking forward to expanding Bee’ah Rewards across the UAE and the region.

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NOTES TO EDITORS

 

About Bee’ah

 

Bee’ah, headquartered in the Emirate of Sharjah, is an integrated environmental and waste management company, founded in 2007, through an Emiri decree by His Highness Sheikh Dr Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, as a public private partnership (PPP) with the Sharjah City Municipality.

Bee’ah touches and transforms thoughts, attitudes and behaviours in individuals, communities, businesses and cities enabling them to lead positive sustainable growth by providing the infrastructure, tools and support that they require to achieve their environmental goals.

Bee’ah, through adopting international best practices, aims to enhance the environment and achieve added-value commercial ventures, while upholding its commitments to stakeholders.