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Eye of Riyadh
Cars & Autos | Sunday 12 March, 2017 8:47 am |

Arabian Automobiles Company and ENOC Announce Ninth Edition of XPlore UAE – the Ultimate Off-Road Fun Drive

New course invites participants to explore Ras Al Khaimah’s riveting sand dunes!

Arabian Automobiles Company, the flagship automotive division of AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, has announced the ninth edition of XPlore UAE in collaboration with ENOC Group. The popular and long awaited off-road fun drive will take place on Friday 17th March 2017.


Participants will warm up for the off-road thrills during a delicious buffet breakfast at Hilton Al Hamra Beach & Golf Resort, before heading out for an exhilarating morning of driving. A brief lunch stop in the desert will be followed by an afternoon in the legendary sand dunes of Ras Al Khaimah, and the exciting day in the great outdoors will be wrapped up with an international buffet dinner and live entertainment back at the resort.


Arabian Automobiles Company prioritises safety, and the off-road course developed by qualified dune bashing marshals caters to varied driving skills and vehicles while also delivering authentic off-road driving conditions. The marshals will be on hand to guide participants throughout the event, allowing them to experience a compelling drive with confidence. 


AutoPro, as support sponsors, are providing the fun drive an entire operations team of mechanics who will be responsible for coordinating the inflation and deflation of all 300 vehicles that are partaking in the safari, as well as any automotive related issues that are faced throughout the day.


As with all Xplore UAE fun drives, proceeds from participants’ fees will be donated to a UAE-based charity. This event is sponsored by platinum sponsor – Emirates Islamic – and gold sponsors Auto Pro and Mapfre.


Putting its customer’s passion for adventure towards a worthy cause, Arabian Automobiles Company is calling all enthusiastic 4x4 drivers to take part in the exciting ninth edition of XPlore UAE IX.



About Arabian Automobiles Company

Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 45 years in business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, Infiniti and Renault vehicles in Dubai and Northern Emirates.

AAC is currently holder of Nissan Motor Company’s Global Aftersales Grand Prize award and is the only Nissan distributor worldwide to have won the award six years running.  In 2012, Arabian Automobiles was awarded the ‘Champion Distributor’ status by Nissan Motor Company for the third consecutive year and ‘Champion Importer’ for Renault in 2012. Arabian Automobiles was also awarded ‘Dealer of the year’ for Renault two consecutive years in 2011 and 2012. In 2013, Arabian Automobiles became the first private United Arab Emirates Company to enter the prestigious Palladium Balanced ScoreCard Hall of Fame for strategy excellence.

Across its Dubai and Northern Emirates network, Arabian Automobiles operates:

  • 13 new vehicle sales showrooms of Nissan and 3 new vehicle sales showroom of Renault

  • 6 certified pre-owned car facilities

  • 24Hrs Service Centre at Ras Al Khor, Dubai

  • Central Logistics Centre at Dubai Industrial City

  • 16 service centres

  • 14 spare parts outlets

  • Arabian Automobiles is both ISO 9001 & ISO 14001 certified.


    About ENOC Group:

    Emirates National Oil Company Group (ENOC) is a leading integrated global oil and gas player operating across the energy sector value chain. A wholly owned company of the Government of Dubai, ENOC Group offers a diverse portfolio of assets operating across five business segments: Supply, Trading and Processing, Terminals, Marketing, Retail and Exploration and Production. Servicing thousands of customers across 60 markets, the Group employs a workforce of over 9,000 employees and is deploying its world-class customer service, latest innovations and technologies and best practices towards the UAE’s social and economic development. For further information, please visit:



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