Tourism & Hospitality | Wednesday 25 April, 2018 12:49 pm |

From making an initial search to bookings and payments, a new generation of travel technologies in Saudi Arabia are set to better connect and grow the region’s travel industry, all while improving the travel experience for millions of passengers each year.

Amadeus, a leading provider of advanced technology solutions for the global travel industry will continue its legacy of building strong alliances with industry partners during the upcoming Arabian Travel Market (ATM) in Dubai.

At this year’s ATM being held from April 22nd– 25th, Amadeus will demo the latest tech solutions being applied within the regional and international travel community, as well as hosting daily seminars covering themes such as using creating “smart destinations” with big data, the future of mobile payments in travel, online merchandising strategies, and more. 

Eng. Nashat Bukhari, General Manager of Amadeus Saudi Arabia, says: “As a truly international show, ATM provides us with an ideal platform to illustrate breakthroughs across the travel industry. It is without doubt a ground-breaking platform for Amadeus Saudi Arabia to sustain its partnerships and fruitful alliances with key players in the market. The Arabian Travel Market paves way for the exchange of the latest technologies and global practices that aim to uplift the travel and tourism scene in the region.”

He continued: “Amadeus Saudi Arabia exerts its efforts to identify and assess the best travel destinations based on customers’ preferences. It also stresses the development of consumer purchase habits following their interests and desired booking options up until selecting their destination. Evidently and given the advancement of the digital world, recent research in 2017 found a 116% increase in mobile bookings across the Kingdom of Saudi Arabia. It is predicted that Saudi Arabia will witness significant airline growth in the next five years, following the noticeable development and capacity of new and current players making their mark in the Saudi market.” 

Located in the ‘Travel Tech Show’ in ATM at stand TT1520, Amadeus will demonstrate how hotels, travel agencies, corporations, and airlines are already leveraging the latest digital tools to serve travelers better and to manage their own business more effectively.

Bringing fresh insights into the marketplace, Amadeus will also reveal for the first time the findings of the ‘Consumer Travel Report 2018 – Middle East’—a study co-commissioned by Amadeus in partnership with Insight l Out—which explores how individuals in the region search for, plan, share, and book travel in the digital era. 

With activities coming together under the slogan of “Beyond Air”, Amadeus is placing a particular emphasis at this year’s ATM on solutions for the payments, hotels, and transportation segments of the travel industry.