Smoothie King has made its foray into the Middle East, with the recent opening of its first outlet in the UAE in September. The outlet is located on the ground floor of BurJuman, one of the oldest shopping malls in the UAE, strategically situated in this vibrant neighborhood of Dubai. The outlet is the first of 45 branches expected to be launched over the next 5 years in the GCC by Al Ghurair Retail, part of Al Ghurair, for an area development agreement signed with the international smoothie brand. To mark this milestone, Smoothie King offered the first 50 responders a free smoothie.
Laurent Cabioch, General Manager at Al Ghurair Retail said, “With the demand for healthy food and beverage options on the rise in the UAE and across the region, our foray into this sector through this partnership with Smoothie King couldn’t have been timed better. People are increasingly becoming more health conscious and are proactively seeking out healthier and active lifestyle options. Smoothie King is the industry’s first and original nutritional fruit and function-based brand offering fresh blended smoothies and we definitely see potential for growth and expansion.”
With a product offering that is fully customizable and includes a wide variety of nutritional smoothies, Smoothie King’s value proposition has been unmatched for nearly half a century. With our focus shifting to international markets growth, expansion in the Middle East is an important step forward in our ambitious growth plans of opening more than 1,000 new franchises worldwide by the end of 2017. The UAE is the perfect launch pad for a brand such as ours as we draw up plans with Al Ghurair Retail to expand Smoothie King’s presence in the country and launch across the GCC in the coming years”, said Smoothie King’s Owner and CEO, Wan Kim.
Real estate professionals from Smoothie King worked closely with Al Ghurair Retail to choose the ideal location for the brand’s inaugural outlet in Dubai’s vibrant neighborhood of Bur Dubai.
“With the fast paced life that people lead in the UAE, the demand for healthy F&B options on-the-go has increased tremendously and Smoothie King’s product offering is tailor-made to meet their needs. As the innovator and originator of the nutritional smoothie franchise, Smoothie King is the ideal partner for us as we mark our entry into the UAE and region’s F&B sector”, added Cabioch.
With inspiring people to live a healthy and active lifestyle not only being the brand’s mission but largely the stimulus behind the evolution of the brand, Smoothie King can be a part of our guests program to achieve their individual health and fitness goals by choosing from the entirely customizable range of expertly blended, nutritious and delicious smoothies.
“We offer ‘Smoothies With a Purpose.®’ and we constantly innovate and strive to deliver this brand promise. By bringing our products to new markets and communities across the world, we are playing a key role in helping people meet their fitness and nutritional goals”, added Kim.
Smoothie King offers a wide variety of smoothies made with the highest quality ingredients, created to meet all nutritional goals including weight loss, weight gain and increased energy. Customers can customize their selection by choosing from a selection of enhancers for weight management, energy, fitness and wellness, as well as supplements.