Technology & IT | Tuesday 16 May, 2017 9:01 am |

Smartphones are increasing in demand at an unprecedented speed in the GCC region with UAE ranked number one among global smartphone penetration with 73.8%; according to a recent study done by Google.

A mobile phone’s purpose or usage has evolved drastically over the past years from being a simple mean of communication to becoming a reflection of one’s self. It’s a necessity that benefits both the individual and the everlasting services market.

With that in mind, the Middle East is seeing and will continue to experience growth in shipment of smartphone brands that are penetrating this market at an increasing speed. The market is no longer looking for just battery life, camera and storage space. The users are looking for the latest technologies and the most innovative devices within their reach. For international brands like Huawei honor, it means having to stay ahead of the curve by incorporating new innovation within elegant design and presenting it in an added value package relative to competitors.

Furthermore, according to IDC Spending Guide, Worldwide Cognitive Systems and Artificial Intelligence Revenues are forecasted to Surge Past $47 Billion in 2020 from nearly $8.0 billion spends in 2016. Smartphone brands understand that in order to stay relevant in today’s fast-paced and competitive marketplace, they need to predict and create needs. It’s not just about meeting simple market demands anymore. The sporadically evolving market needs come from our digital natives hunger for technology. It’s particularly high in the GCC market as the working age population grew strongly in the past 15 years with UAE growth rate at 25% between 2000 and 2015, according to a study by Moody’s Investor’s service.

Advancements in this consumer segment are imperative, smartphones are no longer limited to serving as entertainment or communication mediums. They are an extension of an individual; a high performance personal assistant with a premium elegant design at a value added price.

This is what Huawei honor stands for and continues to deliver through the launch of beautiful and powerful devices such as the flagship honor 8 and the latest honor 8 lite.

Huawei honor also recognizes this and has invested in new technologies such as artificial intelligence to stay ahead of the game.  The brand recently introduced honor Magic, a device packed with disruptive technology set to redefine expectations of smartphones. It incorporates artificial intelligence designed to understand and analyze users’ data in order to provide intelligent interactive features; encapsulating honor’s commitment to cutting-edge innovation and technology within consumers’ reach.