Swarovski chose the perfect city at which to host the Middle Eastern preview of its Fall/Winter 2017 collection, ‘Urban Fantasy’ which finds as its inspiration in the theme, cities of contrasts and excitement. Held on the 10th of May at elegant nightspot, Gold on 27 at Burj Al Arab in Dubai, the stunning event was graced by select media, influencers, retailers and VIP clients of the brand, who were taken on a sparkling journey through brilliant cities as they discovered the edgy, feminine collection.
Swarovski Creative Director Nathalie Colin describes the collection as follows, “From morning till night, 24/7, the city breathes and vibrates, and brings to life a creative energy that I translated into jewelry designs. This collection represents my creative vision for the brand, respecting and nurturing the exceptional Swarovski heritage, making in on trend for a modern woman and taking the unique crystal techniques into the future. Swarovski is all about modern glamour - with an extraordinary twist.”
One of the predominant highlights of the preview was the showcase of the Swarovski Remix Collection. This innovative, game-changing line redefines the new jewel rules and empowers women to express every facet of their style and personality, offering seemingly endless combinations and exciting new ways to wear the Swarovski jewelry strands - be it as necklaces, this season’s must-have chokers, bracelets or anklets. Women can simply transform their style and attitude for every occasion, commencing the day as sleek and subsequently enhancing the allure for the evening.
Transporting the multi-faceted woman of today on a journey through adventure and dazzle, Swarovski’s Urban Fantasy Collection will be available in the Middle East starting August 2017.