Business & Money | Wednesday 10 January, 2018 12:39 pm |

In commemoration of the 35th year of G-SHOCK, Casio G-Shock kicked off its yearlong 35th anniversary celebration with a milestone event in New York City attended by G-SHOCK executives and friends to honor the brand's legacy, recapping 35 years of innovation, and sharing exciting future plans.

 

Celebrities, actors and influencers such as Grammy-Award winner recording artist T-Pain, acclaimed grime artist Skepta, Designer Nicole Miller, Model and son of P. Diddy Christian Combs and tattoo artist Jon Boy, as well as G-SHOCK athlete and Olympian Louie Vito also attended the big event.

 

The celebration also gathered from Saudi Arabia, the top executives of Mahmood Saleh Abbar Company, the authorized Agent of Casio Products in Saudi Arabia, and Saudi celebrities, actors and influencers such as rapper and presenter Qusai Kheder, Khalid Aseeri, YouTube and Snap Star, Artist Hamza Hawsawi, winner of “X-Factor” program who is known for performing the most famous global songs, and Anwar Idris, producer and entertainment consultant also attended the big celebration.

 

CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'.

 

The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up."