CYBEX dazzles audiences with its runway worthy collection

CYBEX, a name synonymous with luxury, comfort and style for all tomorrow’s people; launched its exclusive and high-end collection for the upcoming Fall/Winter season, at a sensational fashion show held during the Beauty & Golf Tour Event put on by Escape Event Management at the premium Els Club in Dubai on 20th November.

Amidst an elite audience and stunning fashion show, CYBEX lined up its exclusive collection highlighting the beautiful details and high-fashion materials of their baby specialty designer collections. Following the logic that the “details are not the details, they make the design” the world-renowned brand launched stylish Strollers, Car Seats, Baby Carriers and more, for fashion conscious parents.

Martin Pos, founder of CYBEX and CEO of Goodbaby International said “At Cybex, fashion is in our DNA and as parents, it is important to understand that your personal design aesthetic does not need to change with parenthood. Cybex makes a statement for fashion-forward parents by designing beautiful, safe and highly-functional products for everyday life. For Cybex, Dubai and the Middle East is an important market and we are excited to be hosted among other luxury fashion brands and key influencers within the region.”

The Collection:

Cybex showcased their exclusive collection that focusses on design, functionality and safety. Their Butterfly collection, aptly named “Hide & Seek”, offers a beautiful hybrid of fluttering and embroidered butterflies against a camouflage backdrop. “Birds of Paradise” stunned audiences with warm palm leaves and a shimmering parrot motif, delicately embroidered for a sophisticated tropical look. 2016 also marks the year of a new Cybex Fashion Baby Carrier, which highlights these two fashion collections and includes an additional chic leather-look.

Designer Collaboration:

CYBEX also partnered for a second time with iconic fashion designer Jeremy Scott. The 2016 Fashion Collection, titled “WINGS.” was inspired by the slogan “adults suck, then you are one” and featured Scott’s golden wings motif with gilded accents on the CYBEX PRIAM stroller, ATON Q infant car seat, and 2.GO baby carrier.

"We are very happy and proud to be working with Jeremy Scott, one of the most interesting fashion designers of our time.” stated Johannes Schlamminger, CEO of Cybex. “Jeremy has always been able to pass positive energy through his designs; he is not afraid of breaking the traditional fashion concept and we are excited to share this collection in Dubai.”

On his second collaboration with CYBEX Jeremy Scott said; “CYBEX founder Martin Pos’s enthusiasm and passion for creating the best, most stylish and coolest products for parents are, for sure, the reasons I chose to work with CYBEX again”.

Since 2005, CYBEX has rebelled against the traditional approach to children's strollers, car seats, and accessories. The all new collection unveiled by CYBEX solidifies its standing as a leader in lifestyle-oriented and style-savvy children’s products.

Their latest fashion show witnessed an elite guest list walking the red carpet and was held amidst the exquisite surroundings of The Els Club – Dubai’s finest golfing destination.

The event was conceptualized by Escape Events – Dubai’s leading Event Management Consultancy.

CYBEX continues to introduce innovative and high-fashion designs to meet their customer demands. With more than 10 years of expertise, CYBEX proudly presented their new range of fashion and safety products to Dubai at this exclusive event.

The new collection will now be available at across various stores in Dubai: Alina in Dubai Mall, Be-Safe in Times Square Centre, Bumble Bee in Dubai Mall, Little Souq in Al Wasl Square and Chateau des Enfants in Marina Mall