ACE of M.I.C.E. Congress, Meeting and Event Sector Exhibition is being organized since 2014 and with its global communication campaign; it aims to increase the perception and awareness of Turkey MICE sector globally. The exhibition’s professional hosted buyer program aims to gain new clients and markets and the network and “AMEzing” parties within the exhibition aims to provide togetherness and motivation within the sector. Exhibition’s summits, workshops and seminars have the goal of raising the bar within the sector.